黑色皮革手册

Low-budget ‘Niu Lai’ emerges as a surprise hit with its ‘disaster-level’ animation, grabbing millions in China as curiosity rivals Nolan’s ‘The Odyssey’_我的网站

一 |     国务院公布《国务院关于修改〈住房公积金管理条例〉的决定》（以下简称《决定》），自2026年9月20日起施行。    

While Christopher Nolan's The Odyssey and a string of high-profile domestic and international releases compete for audiences in China's fiercely contested summer movie season, an obscure animated film has emerged as one of the period's most unexpected box-office stories.
Niu Lai, a low-budget original animation with rudimentary character modeling and an unconventional, abstract storyline, hit Chinese theaters on August 5 but earned just 7,169 yuan ($995) during its first nine days. But its cumulative box office had surpassed 2.5 million yuan as of press time.
Niu Lai opened with little of the machinery normally associated with a commercial theatrical release. It had no star-studded cast, major promotional campaign or significant pre-release buzz. Its opening-day box office was just over 3,400 yuan ($474), with fewer than 300 moviegoers watching it during its first nine days, according to Maoyan.
That changed on August 14, when a social media topic about its nine-day box office of just over 7,000 yuan went viral. Rather than praising the film, many users were drawn to its unusually rough production and two-person creative team.
Terms such as “the most basic theatrical film,” “disaster-level” and “worse than AI-generated animation” circulated online, with some netizens saying they could “hardly believe it was a Chinese animated film released in 2026.” Others said they wanted to see it simply to find out “just how bad it could be.” Some even joked that stock market investors were heading to theaters after wishing for a “bull market” to arrive soon.
The online buzz has also sparked a wave of fan-made content, with netizens inserting the film's little bull character into posters for various classic movies. The playful edits have further fueled its visibility on social media, turning Niu Lai into an internet meme and a shared online joke.
The film's viral attention also spawned jokes that Nolan might not have expected Niu Lai to become an unlikely rival to The Odyssey, which opened in China on August 14 amid intense competition for summer moviegoers.
Its rise stands in sharp contrast to the conventional logic of China's increasingly competitive theatrical market, particularly this summer, when a string of high-profile releases, including The Odyssey, Once Upon a Time in the Middle East and Spider-Man: Brand New Day, are competing for audiences.
"Niu Lai has been driven by curiosity and social currency, with audiences essentially paying a premium for the feeling of being part of a trending phenomenon. Curiosity can generate genuine audience interest, but social-media-driven hype is essentially a bubble built on traffic," Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
"When cinemas add screenings for Niu Lai, they may appear to be responding quickly to market demand, but in reality, they are giving in to online buzz rather than making decisions based on the quality of the film itself," Zhang said.
According to Zhang, The Odyssey's strong reception and high theater attendance in China demonstrate that high-quality content, combined with a distinctive and hard-to-replicate theatrical experience, remains at the heart of the cinema business.
"Niu Lai, meanwhile, serves as a warning that speculative filmmaking and curiosity-driven marketing should not be mistaken for a replicable formula, as relying on such tactics offers little positive value for the long-term development of the film industry," he said.
"A fleeting viral frenzy can never replace a solid creative foundation. Content quality remains the enduring value that will sustain the film industry over the long term," Zhang said.
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二 | 《决定》共20条，主要规定了以下内容。

三 | 一是拓宽提取和使用范围对提取住房公积金支付房租，不再设置房租超过家庭工资收入规定比例的门槛限制；新增装修自住住房、支付自住住房物业费、国务院批准的其他住房消费情形等可以提取住房公积金的情形。适当拓宽住房公积金投资运用渠道，明确住房公积金管理中心可以将住房公积金用于购买政策性金融债。

四 | 二是提升管理服务效能简化职工申请提取住房公积金的手续，缩短住房公积金贷款申请的审查时限，实现住房公积金缴存记录等全国范围内互信互认，推动住房公积金转移接续、异地贷款等业务便捷高效办理。三是强化风险防控国务院住房城乡建设主管部门确定住房公积金领域公共信用信息，住房公积金管理中心建立全面完整准确的信用记录并纳入全国信用信息共享平台；对以欺诈、伪造证明材料等手段违法提取住房公积金、获得住房公积金贷款的行为，规定了明确的法律责任。四是扩大制度覆盖面明确个体工商户、非全日制从业人员以及其他灵活就业人员可以自愿缴存住房公积金，按照规定享受相应的政策支持。资料/中国政府网、央视新闻、杭州公积金中心。

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Published on:12:44:38